About – Wes Lyman Portfolio

A closer look at how I help shape brands and experiences.

My Playbook

Creative Leadership That Drives Impact

I’m a creative director and brand strategist who builds brands with intention, leads teams with clarity, and isn’t afraid to get hands-on when it’s time to bring ideas to life. My work lives where storytelling, strategy, and execution meet, because creative only matters if it performs.

I’ve shaped award-winning work across both agency and in-house environments for brands including Carter’s, Rite Aid, Serta Simmons, Target, Walmart, Skip Hop, and Charles River Laboratories. My experience spans fashion, consumer goods, industrial automation, and healthcare—helping brands define who they are, sharpen their voice, and create meaningful connections that drive measurable results.

I stay deeply involved from the first spark to the final deliverable, developing brand platforms, shaping creative strategy, directing shoots, building scalable systems, and ensuring every piece of work holds up in the real world. I’m known for a roll-up-the-sleeves mentality, sharp instincts, and the ability to move fast without sacrificing intention or craft.

Whether I’m launching a new brand, reimagining an existing one, or building creative operations from the ground up, I lead with purpose, collaboration, and a commitment to work that’s both strategic and standout. My goal is simple: turn vision into creative that actually works.

Vision That Inspires

I see what doesn’t exist yet. My role is to define the visual language, emotional tone, and storytelling arc that pull people in, shaping not just campaigns, but culture around a brand.

Leadership That Elevates

I don’t just direct, I ignite. I mentor, push, and protect my teams, creating space for collaboration, risk-taking, and big ideas that lead to real breakthroughs.

Strategy With Soul

For me, creativity only works when it means something. I blend data and instinct to craft ideas that move people and the business, connecting purpose to performance.

Flawless Execution

Great ideas deserve great craft. I make sure every detail, from tone to typography, delivers with precision and impact, bringing the vision to life exactly as it was meant to be seen and felt.

Listen first: Understand the business, the audience, and the real problem.

Clarify the problem: Align the team and set a focused direction.

Make the ideas: Create strategy-led concepts that earn their place.

Build the system: Design frameworks that scale and stay consistent.

Prove the impact: Launch, measure, refine, drive real results.

I had the pleasure of working with Wes for 5 Years. across numerous large clients. He is very knowledgeable in digital creative and process - across social, email and web design. Wes is truly your go-to-guy when you something done! We've worked in several accounts and projects together, and I fully trust his judgement and recommendation. He is has many digital capabilities, but always willing to learn and lean in!

Ashley DeLaurier - Senior Account Director - Bounteous

I had worked with Wes for five years where we both held the position Associate Creative Director in different accounts. The was entirely digital, was very often fast paced, but required strong concept and execution. Wes thrived in this environment. He was very creative and highly organized. But equally important, Wes was poised under pressure. He executed hands-on quality work while calmly and professionaly directing his team of designers and copywriters. His friendly demeanor was important part of building positive company culture.

Kurt Nebiker - Creative Director - ResMed Residential Care Software

There are people you meet over the course of your career who make it easy to love what you do. Wes Lyman is one of those people. Wes is the epitome of the "glass half full". He possesses a wonderful balance of creative spirit, marketing savvy and a collaborative work style that I wish could be bottled. I've been fortunate to have Wes as a colleague over the years and would happy to work with him again! There are people you meet over the course of your career who make it easy to love what you do. Wes Lyman is one of those people. Wes is the epitome of the "glass half full". He possesses a wonderful balance of creative spirit, marketing savvy and a collaborative work style that I wish could be bottled. I've been fortunate to have Wes as a colleague over the years and would happy to work with him again!

Perry Hunter - Creative Director

I worked indirectly with Wes for years, it was fairly routine for me to pick his brain, at the time I associated Wes with being the guy to go to for all things “best practice,” or how to not design something dumb that the dev team would kick back. But I never really got to see his creative skills in full swing. Eventually I had the opportunity to work with Wes on a shared piece of business, and from there I really got to see Wes at his best. He is hardworking and humble, respects the rules but able to thoughtfully break them, he directs creatives the way he’d like to be directed, he is kind ( literally NEVER a jerk ) he mentors, he listens AND pushes back in a way where you just give it to him, he wouldn’t make a fuss if he didn’t truly think it mattered. I miss working with the guy and would do so again and again.

Sonny Thomas - Chief Creative - ITG Americas

Wes is an ideal creative leader — talented, strategic, dedicated, passionate, thoughtful, and creative. From my experience, Wes approaches every creative endeavor with the type of energy, leadership, and experience needed to move the needle and move teams. From his ability to concept, design, collaborate, and execute everything from large-scale campaigns to small, targeted initiatives, he’s an ideal candidate for both growing and established teams. If you need a creative leader, add Wes to the top of your short list.

Nik Barkley - VP of Brand Experience At PAN Communications

I had the pleasure of working with Wes for over 3 years at Carter’s. During that time, he transformed how we presented our brands, both in store and online. I specifically partnered with him to elevate our online presence. We were able to create best in class online content for our brands. What I admired about Wes was his creativity and willingness to try new things, but also ensuring a balance with data driven decisions to ensure we were not losing sight in driving engagement and sales. He was a great team player that always brought a positive, can-do attitude. He was always willing to do whatever it takes to get the job done. I highly recommend Wes to any team or company looking for someone who can come in and make an immediate impact.

Michael LaHue - Senior Manager International eCommerce at Carters Inc.

Wes is one of the most talented and dedicated creatives that I’ve had the pleasure of working with. When your goal is helping clients market themselves, compelling design is a must. Wes is a designer who understands how the right creative engages customers and leads to brand loyalty and more sales. He knows digital design and uses mobile-first thinking to deliver creative that draws people in and brings ideas to life. And not just pretty pictures and attractive composition...Wes gets that user-experience is key and is able to connect the dots for the client. He’s dedicated and truly cares about everything he does. I would take Wes into any client, any day!

Melissa Murphy - Director, Integrated Strategy - Iridio by RRD

Wes is an amazing technical designer that understands the finer and technical points of responsive design, as well as all of the technical limitations of email design. He led the design team for many clients and they were all impressed with his design and leadership skills. He was able to articulate and describe design to clients and account management on their level. He has a dynamic attitude, always positive and ready to both provide what the client needs, while leading them to the solution that they need.