Charles River

The Ask

Create a global product catalog for Charles River’s Endosafe® line that could simplify complex offerings, align pricing, and support sales across trade shows, direct mail, and digital channels.

The Challenge

Endosafe’s portfolio was highly technical and globally distributed, but fragmented in how it showed up. The catalog needed to work as both a sales tool and a brand signal: precise, durable, bilingual, and polished enough for regulated, high-stakes environments.

The Creative Direction

I led creative direction and design of a 32-page, full-color, spiral-bound catalog built around clarity and usability. Developed a structured visual system to organize complex product data, reinforced with six color-coded tab sections for fast navigation.

Introduced a custom rounded-corner die-cut to maintain visual consistency and elevate the physical experience. Oversaw bilingual layouts and production for U.S. and European printing. Extended the system into a custom mailer with a digital mini disk, protected in a clear sleeve, and scaled the design language across trade show graphics and microsites.